Bauknecht
Christmas & Halloween
I was commissioned to create a series of illustrations of Bauknecht's social media campaign celebrating Christmas and Halloween.
I was commissioned to create a series of illustrations of Bauknecht's social media campaign celebrating Christmas and Halloween.
My Role
- Creative concept development
- Art direction
- Illustration
Creative Approach
Inspired by the visual language of classic children's books, I developed a series of fantasy-inspired illustrations to create these seasonal campaigns. The project aimed to create a very special identity for Bauknecht's social media, bringing warmth to the brand's digital presence.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
Christmas
Bauknecht commissioned this series of illustrations to celebrate some of the most unique Christmas traditions in the Nordic countries. From hidden brooms and mischievous folklore to a beloved TV ritual, each illustration tells a different holiday story.
Sweden
For many Swedish families, Christmas officially begins at 3:00 p.m. on Christmas Eve with the annual broadcast of Donald Duck and His Friends Wish You a Merry Christmas. A television tradition that has brought generations together for over sixty years.
Norway
An old Norwegian Christmas tradition tells of witches and wandering spirits searching for brooms on Christmas Eve. To keep them from taking flight, families would hide their brooms behind curtains, inside cupboards, or anywhere they couldn't be found.
Iceland
Icelandic Christmas folklore tells the story of the 13 Yule Lads, mischievous brothers who visit children during the 13 nights before Christmas. They are the sons of the fearsome giants Grýla and Leppalúði, two legendary figures who have been part of Icelandic traditions for centuries.
Halloween
A colorful collection of Halloween illustrations featuring haunted houses, carved pumpkins, little vampires and imaginative costumes. The goal was to create a playful visual language that captures the fun and magic of Halloween without losing its spooky charm.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de