Von Helden und Gestalten
Creativity Icons
A series of 10 custom icons representing the different disciplines within an advertising agency, from motion design and development to copywriting and account management. Designed as a flexible illustration system, they were used across presentations and internal communications to give each team a distinctive, playful and cohesive visual identity.
A series of 10 custom icons representing the different disciplines within an advertising agency, from motion design and development to copywriting and account management. Designed as a flexible illustration system, they were used across presentations and internal communications to give each team a distinctive, playful and cohesive visual identity.
I also created a 2D animated film bringing the illustration system to life. It was designed to play on background screens during events and presentations.
My Role
- Creative concept development
- Art direction
- Illustration
- Animation
Creative Approach
For this project, I refined and expanded the client's existing illustration style into a cohesive visual language that supported a close collaboration spanning nearly two years. The goal was to build a distinctive visual identity that set the brand apart from traditional consulting firms while transforming complex ideas into clear, engaging editorial illustrations.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
