Dekra
The Hubis
The Hubis is a three piece animation film for a campaign to remind the people to check their cars regularly to prevent accidents.
Also I've put together a series of illustrations reminding us that the world around us deserves more attention than the one on our screens.
The Hubis is a three piece animation film for a campaign to remind the people to check their cars regularly to prevent accidents.
Also I've put together a series of illustrations reminding us that the world around us deserves more attention than the one on our screens.
My Role
- Creative concept development
- Copywriting
- Art direction
- Illustration
- Storyboard
- Motion Design
- Sound Design
Creative Approach
The goal was to create a playful visual language that felt approachable, energetic and full of personality. Inspired by classic cartoon aesthetics, I developed a series of bold vector illustrations featuring expressive characters. The result is a distinctive illustration style that brings warmth, humour and uniqueness to the campaign.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
The characters
I designed a series of colorful vector cartoon characters, each with its own personality, expressions and quirks. Their friendly appearance creates a contrast with the exaggerated accidents, turning dramatic situations into dark comedy.
The films
The Hubis is a three-part animated campaign promoting the importance of regular vehicle maintenance. Through a series of exaggerated cartoon accidents, the project presents a familiar safety message in a playful and unexpected way.
Campaign illustrations
The campaign also expanded into a series of editorial illustrations exploring distracted walking. Using the same playful visual language, the illustrations transform a familiar safety message into something that reminds us to look up and pay attention to the world around us, not just the one on our screens.
Extras
The concept was always bigger than the animations themselves. I explored how the characters could extend into books, magazines and merchandise. Although those ideas never made it into production, they were a fun exercise.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
