Von Helden und Gestalten
Next Level
A series of illustrations created around the concept of "Next Level" for Von Helden und Gestalten's annual Christmas notebook. The illustrations were later brought to life through animation, extending the visual concept across both print and digital media.
A series of illustrations created around the concept of "Next Level" for Von Helden und Gestalten's annual Christmas notebook. The illustrations were later brought to life through animation, extending the visual concept across both print and digital media.
My Role
- Creative concept development
- Art direction
- Illustration
- Motion Design
Creative Approach
The illustrations were conceived as a modular visual system, making it possible to reuse characters, compositions and graphic elements across both print and animation without losing consistency.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
The style
For this project, I explored a visual style inspired by Japanese magazine advertisements from the 1960s. Simple shapes and bold compositions were combined with halftone textures inspired by vintage manga printing techniques, giving the illustrations a nostalgic printed quality.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
