Struktur Management Partner
Recruiting Campaign 2022
A recruitment campaign for SMP built around a series of animated illustrations celebrating diversity, individuality and the many different paths people take throughout their careers.
A recruitment campaign for SMP built around a series of animated illustrations celebrating diversity, individuality and the many different paths people take throughout their careers.
My Role
- Creative concept development
- Art direction
- Illustration
- Motion Design
Creative Approach
The campaign was built around the idea of animated movie posters, where every character is a different version of the same person. If you look closely, the lettering of "Recruits" subtly references the iconic Netflix logo.
The challenge was to move beyond traditional recruitment communication by creating a visual campaign that reflected the company's culture rather than simply promoting job openings. Each illustration was designed to represent a different story, background and personality, celebrating diversity while communicating that talent comes in many forms and that everyone has a place at SMP.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
The logo
The logo was inspired by the iconic Netflix wordmark, reinforcing the idea of a series of animated movie posters and giving Recruiting its own visual identity.
The style
Instead of searching for a single visual style, I chose six. Each portrait adopts its own language to reflect the idea that talent doesn't fit a single stereotype, but is shaped by different personalities, backgrounds, interests and perspectives.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
