Viacor
Viasol Deck
This curious explainer video shows us the advantages of the development of new technologies in the creation of new floors to install.
My Role
- Creative concept development
- Art direction
- Illustration
- Storyboard 


Creative Approach
The illustrations were built around a clean, hand-drawn aesthetic with bold colours and expressive characters. The objective was to create a friendly, contemporary visual language that communicates the ideas of this explainer video with clarity while leaving room for humour and personality.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
Styleframes
With a tight production schedule, I developed a visual style based on bold outlines and flat colors, making it possible to create a large number of illustrations and animations within a short production timeline.
Storyboard
Every animation starts with a storyboard. It helped define the flow of each scene, camera framing and timing, making sure each idea worked before moving into animation. 
I also incorporated typography into the visuals to emphasize the ideas that were most important to the client.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
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