Daimler
My HR Service
My HR Service
My HR Service is a series of explainer films introducing Daimler's new digital HR platform. The project was created to help employees understand how to access HR services through a single and intuitive interface, making everyday tasks simpler, faster and more transparent.
My Role
- Art direction
- Illustration
- Graphic Design
- Storyboard
- Motion Design
Creative Approach
Rather Since the project consisted of an entire series of videos, the challenge went beyond creating illustrations for a single film. I developed a complete illustration system with clear visual principles, allowing different illustrators to expand the library while maintaining a consistent visual language across every video.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
The style
Instead of creating isolated illustrations, I developed a modular visual language built on simple shapes, bold outlines and a limited colour palette. The system was designed to be easily replicated and expanded by other illustrators while preserving consistency across the entire series.
Storyboard
Because the videos relied heavily on real interface screenshots, the storyboard became a key part of the creative process. Instead of presenting the UI as isolated screen captures, I explored ways to integrate it into the illustrated world, allowing the interface to become part of the visual narrative.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
