Struktur Management Partner
Das Mehrwerte-Manifesto
Struktur Management Partner wanted to extend its illustration system into animation, using it to communicate abstract concepts in an animated corporate film.
Struktur Management Partner wanted to extend its illustration system into animation, using it to communicate abstract concepts in an animated corporate film.
My Role
- Creative concept development
- Art direction
- Illustration
- Animation
Creative Approach
The challenge was to give visual form to abstract ideas from the script. Rather than illustrating the text literally, I developed visual metaphors and illustrations that could communicate the concepts clearly while also working as part of the animation.
Produced by Von Helden Und Gestalten GmbH, Stuttgart, Germany. All rights reserved to Von Helden Und Gestalten GmbH.
The storyboard
Since the visual language was already established, the storyboard became the main stage for developing the film. We worked through each scene in detail, defining compositions, transitions and movement before animation began.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de
