Joint the Club
Brand identity
A visual identity for a technology company providing the infrastructure behind cannabis startups and social clubs. I also designed the logo, the copy and the name: Joint the Club.
A visual identity for a technology company providing the infrastructure behind cannabis startups and social clubs. I also designed the logo, the copy and the name: Joint the Club.
My Role
- Naming
- Creative concept development
- Art direction
- Coypwriting
- Illustration
Creative Approach
The challenge was to create a distinctive brand identity for a technology company operating in the emerging cannabis industry. I developed the name, logo, copy and overall visual language. A limited cannabis-inspired green palette and a playful rubber hose-inspired illustration style define the visual language.
Produced by Alejandro Gómez, Pontevedra, Spain. All rights reserved to Alejandro Gómez.
The style
Rather than following a polished corporate aesthetic, I looked to rubber hose style for its warmth, humor and timeless simplicity. Its playful shapes and expressive characters helped transform a complex technological service into something friendly and approachable.
Have a project in mind? Let's talk.
I'd love to hear about it: hello@alejandrogomez.de